Matti Apunen: Making Headlines – Specialists, Innovations and the Media

Updated: Nov 6


Matti Apunen

Professor of practice Matti Apunen opened a series of lectures of the new DSII course “Exploring Industry Innovation”. What are modern communication skills? Why do bad news make the headlines and advances often go unnoticed? How should we react to unwanted publicity?

Specialists face a constant tension between the specifics of their innovations and the generalist tendencies of the media. Understanding how the media sees its mission is crucial for researchers, experts and executives of all industries.

In his presentation, Apunen explains how the media operates and how to successfully communicate with journalists. You can watch the MS Teams recording below.



- Jukka Matikainen

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